From the perspective of a leading manufacturer providing essential ingredients to the F&B industry, Vagrico identifies several key trends shaping the market in 2025:
The Rise of "Clean Eating and Drinking": Consumers are increasingly favoring natural, health-focused products such as sugar-free pastries, keto milk teas, and organic beverages. This trend demands higher quality ingredients and greater transparency throughout the production process.
Gen Z as the Market Driver: The younger generation is emerging as a major consumer group, seeking novelty, convenience, and technology-driven experiences. F&B brands must stay agile to align with Gen Z’s dynamic preferences and trendsetting behavior.
Digital Transformation as a Must: Technology is being deeply integrated across the F&B value chain—from omnichannel sales and online marketing to automation in operations and contactless payments. This requires ingredients to be adaptable and compatible with modern production models.
Foreign Investment & Intensified Competition: Over 50% of franchise deals in the past decade have been in the F&B sector, positioning Vietnam as a key destination for international investors. Meanwhile, local brands are strengthening their competitiveness by upgrading ingredient sourcing, processing, packaging, and service quality.
As a strategic partner in the F&B supply chain, Vagrico is committed to supporting businesses with innovative and cost-efficient ingredient solutions. Our product lines — AU+ (inverted sugar syrup), Aumis (fruit syrups & fruit mix), and Hisun (ready-to-drink flavored beverages) — are designed to help businesses capture trends, enhance product value, and build sustainable competitive advantages in 2025 and beyond.
Related News
Sugarcane harvest season begins
In the vast sugarcane fields of Ninh Hoa town, this year's sugarcane harvest atmosphere is somewhat subdued due to yields and profits not meeting expectations. However, with the integrated...
F&B 2025: A Breakthrough Opportunity for the FnB Industry Driven by Emerging Consumer Trends
Despite ongoing economic fluctuations, Vietnam’s F&B sector continues to demonstrate strong resilience with impressive post-pandemic recovery and remains one of the most attractive...
Gen Z – The New Wave of F&B Consumers
As a leading manufacturer of core ingredients for the F&B industry, Vagrico recognizes Gen Z not just as a potential customer segment, but as a driving force behind evolving consumer trends. This...